Do you want to get more website traffic quickly? Try these tips and resources to start seeing results!
This blog post will walk you through free resources to help you quickly get more website traffic.
What is organic traffic?
Organic traffic is free traffic that comes from optimizing your site through techniques in search engine optimization or SEO. The traffic that you gain this way is absolutely free. People are finding your content because they are specifically searching for it.
Get More Website Traffic
In order to increase organic traffic to your website, you need to think about the purpose of a search engine. When you use a search engine, what do you expect it to do? You are probably looking for an answer to a question or problem.
You probably expect one or multiple websites on the first page to have the answer to your question or problem. How often do you click past the first page of search results? The second?
What if I told you that 95% of all search traffic goes to the very first page? Therefore, if your website doesn’t rank on the first page for a keyword, you probably won’t receive organic traffic for that term. In order to get ranked on the first page, your website needs to provide value for that term. This brings us to keyword targeting. Listed below are some free tools and tips to help you get started.
Keyword research involves studying trends in keywords, the amount of searches per month for those keywords, how your competition ranks, how you currently rank, your rank over time, and which keywords most closely describe your content. Most importantly, the keywords you choose should accurately describe your content. If not, you will probably notice high bounce rates, which means that users leave your website without interacting with it.
If you have high bounce rates, it signals to the search engine that your content is not useful or appropriate for the search phrase. So make sure that you are choosing your keywords based on relevance to your content.
Try targeting long-tail keywords
A popular concept in blogging and e-commerce sites is to target long-tail keywords. A long tail keyword is a very description niche that has a smaller audience but is less saturated than the larger keyword. For example, if you are selling t-shirts, you might be tempted to target the search phrase “cat shirts” because it has 22,200 searches per month. However, the problem with targeting this is that there are already a lot of valuable search results for this phrase. If you just start trying to rank for this keyword, you will probably not be anywhere near the first page which we have already determined that 95% of people searching for a cat shirts are going to click.
An example of targeting a long tail keyword search would be instead of targeting “cat shirts”, try targeting a specific breed of cat. This gives you a better chance of ranking higher on searches and building very targeting content to meet the needs of a specific audience. As long as you have great content, targeting long-tail keywords should also help decrease your bounce rates.
Keywords Everywhere is a tool that plugs into your Chrome browser. Once turned on, it displays the number of searches per month for your search queries. View Keywords Everywhere in the Chrome Store – It’s Completely Free to download and use!
Not only does keywords everywhere show the number of monthly queries on a keyword or phrase, but it also shows how competitive it is to rank for that keyword.
Google trends is a great free resource. It lets you search and compare different keywords geographically to see where specific keywords are most often searched. It also shows trending searches.
Know how you rank with this free detailed analysis of what keywords you are currently ranking for on google. In addition, if you hover over your results, you can see how much traffic currently comes to your site from that keyword and how many searches there are per month for your ranking keywords.
You can use this tool in a couple of useful ways. While it is extremely useful to know how you are ranking for keywords and trending over time, you may also want to see what keywords are trending with your competitors.
Google Search Console
Google search console is a free tool that tracks organic visits to your site. You can register your domain with search console. If you bought your domain through Google, they can automatically verify ownership. Visit Search Console.
From search console, you can request Google bots to crawl your website. You can do this at any time so if you are just starting out and adding new content, make sure to ask Google to re-crawl your site.
You can also submit a site map through Google Search console. A site map tells the search engine how you index your website and what importance to place on each page. As you update content and structure, make sure to resubmit your latest site map. Need help building a site map? Try this XML Site Map Generator.
Are you setting up a website and looking for ways to monetize your site? Check out our blog post to help you get started.